My natural curiosity can sometimes land me on a hotspot.
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This time around, it’s the Facebook’s algorithm persisting K-pop Blackpink’s Lisa that has triggered fascination about her face.
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No, this isn’t about the face that launches “a thousand ships” – nor one that has spiralled the values of toy doll Labubu; closed Bangkok’s Chinatown outright to do a VDO music hit Rockstar; or lately being named the brand ambassador to French fashion maison Louis Vuitton.
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It’s rather about the immense efforts on “choreographing” her face that probs introspection; funnels mystique and intrigue. It’s psychologically par extraordinaire.
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Lisa is far from being unique here. Others top pop star social media influencers known for their particulars on face photography include Beyoncé, Adele, Kanye West, and Lady Gaga.
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As to dance and drama choreography – facial choreograph on the Thai-born K-pop star allows her to convey different moods and styles as she rides the social media figures into millions and billions.
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She may be seen most native on photos on a home visit, luxuriously expensive in Paris, charismatically entertaining on stage – and yet, the lure to search for the “boundary” or even “boundaries” for the “ONE true image” is unavoidably tempting as her FB post makes its algorithm stop in front of you.     
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It is said that entertainers’ facial choreography is a deliberate and strategic approach to how the face is presented and captured in photographs and VDOs. It’s about the “intentional posing” as well as “controlled expressions”; use of advance lighting and camera angles alongside customized styling and makeup.
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There is also the post production and editing that excelled through storying telling and use of symbolism and metaphors through facial choreography to convey deeper meanings or messages. The master of this technique is said to be American pop star Taylor Swift, whose facial expressions communicate complex emotions and narratives.
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The military-like operation on a single face, a single shot for a single post demands relentless tolerance and perseverance from the stars. But enormous prizes await as the “like, engagement, share, and comment run riot, consume and glorify.
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For the record – today’s world’s no 1 social media influencer is Cristiano Ronaldo, the Portuguese professional footballer. He scores goals and has full control of his image rights.