Starting with elephants, there are now tigers, monkeys, fighting cocks and a whole array of animal dominating fast fashion at electric speed.
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That is if you are travelling in Asia, especially Thailand where elephant pants have become so popular among tourists. At a cost of under US$3, the airy breathable light weight pant is comfortable and help make the hot and humid weather bearable.
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Elephant pants appear to have surfaced 2,000 years ago in Persia. The insignia somehow made its incarnation to the Bohemian era; and then Southeast Asia, and travelling backpackers at the start of this millennium, according to many accounts.
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Right outside Thai temples seem unlikely places for marketing outlets that popularize the pants. They are offered to westerners who wish to visit the temples but were wearing short trousers – deemed as unpolite and unworthy to go into places of worship.
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Some people may counter that elephant pant designs are anything but a fashion. Many people who wear them do so for on grounds of conservation and philanthropy as they are popular a clothing item at many charitable elephant conservatories in Northern Thailand. 
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Regardless, its phenomenon has moved to a new plateau. Many Thai provinces  have launched or in the process of launching each of their own “animal” pants of the same fabric to catch in on the frenzy.
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It’s shellfish design for beach resort Hua Hin, ancient fish for the cultural city of Sukhothai, monkey for Lopburi, silver-blue cat for Nakhon Ratchasima, fighting cock for Phisanulok, dinosaur for Khon Kaen, and tiger for Phrae. Uttradit province has gone further with durian fruit designed pants.
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Local fashion scenes are hoping to go global following the elephant pants with their own uniqueness.
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Branding – no exclusivity; pricing – cheap; viral – definitely; collectible – surely; fashionable – let’s leave to the eyes of the beholders.